Brand slogan is an inseparable part of the brand identity system. Together with logo, color, font, slogan creates a unified and professional brand identity. Brand management requires a harmonious combination of these elements to create a deep and lasting impression in the customer's mind.
What is a Brand Slogan?
Brand slogan definition
A brand slogan is a short, memorable phrase that conveys a brand’s core message. It plays an important role in building brand recognition, creating an impression on customers, and strengthening the connection between the brand and customers.
The importance of slogan for a brand
A good brand slogan can bring many benefits to a business, including:
- Enhance brand recognition: A unique and memorable slogan helps customers remember your brand.
- Building Customer Loyalty: A slogan that connects with customer values and emotions can help build long-term loyalty.
- Conveying the brand message: An effective slogan can convey the brand's core message quickly and easily.
- Make your brand stand out: A unique and memorable slogan can help your brand stand out from the competition.
Types of brand slogans
There are many different types of slogans , depending on the brand's goals and strategies. Here are some common types:
- Message slogan: This type of slogan focuses on conveying the brand's main message. For example: Nike's "Just do it", Apple's "Think different".
- Emotional slogan: This type of slogan evokes emotions in customers. For example: "Taste the feeling" by Coca-Cola, "The happiest place on Earth" by Disneyland.
- Recall slogan: This type of slogan is associated with a customer's memory or experience. For example: "Have a break, have a KitKat" from KitKat, "I'm lovin' it" from McDonald's.
- Unique Slogan: This type of slogan is different and unique from other slogans in the market. For example: "Impossible is nothing" by Adidas, "Think different" by Apple.
So, we have learned about brand slogans , their importance and how to create an effective slogan . A good slogan is not just a nice saying, but also a powerful marketing tool. Take the time to invest in building a unique slogan that suits your brand.
How to Create a Great Brand Slogan
Want to create a truly memorable brand slogan ? You've come to the right place! A good slogan is not just a slogan, but also the soul of the brand, the bridge between you and your customers. So how to create such a slogan ? Let's explore step by step in this section.
Step 1: Determine the Purpose of the Slogan
Before you begin, you need to clearly define the purpose of your slogan . What do you want your slogan to do?
- Increase brand recognition: If your goal is to make people remember your brand, your slogan needs to be short, memorable, and unique.
- Convey core values: Your slogan should reflect the values your brand stands for.
- Evoke Emotion: If you want to create a deep emotional connection with your customers, your slogan needs to be emotional and memorable.
- Brand differentiation: The slogan needs to help your brand stand out from the competition.
For example, if you want to create an image of a youthful and dynamic fashion brand, your slogan could be "Live life to the fullest, fashion has no limits".
Step 2: Research Your Competitors and Their Slogans
Studying your competitors' slogans gives you a better understanding of the market and what customers are looking for. You can learn from their strengths and find gaps to differentiate yourself.
- Analyze strengths and weaknesses: Consider what makes your competitor's slogan successful or unsuccessful.
- Identify trends: Keep track of the latest trends in slogan creation to keep your campaign updated.
- Look for differentiation: Find ways to make your slogan stand out from others on the market.
Step 3: Learn About Your Target Customer
Customers are at the heart of all marketing activities, and understanding your customers is crucial when creating a slogan .
- Define your customer profile: You need to know who your customers are, what they care about, and how they talk.
- Research customer behavior: Learn how customers interact with your brand and other brands.
- Listen to your customers: Conduct surveys or interviews to gather feedback from customers.
Step 4: Generate Creative Slogan Ideas
Once you have the necessary information, you can begin the process of creating a slogan .
- Brainstorming: Hold brainstorming sessions to generate lots of ideas.
- Use support tools: There are many online tools that help you generate slogan ideas quickly and effectively.
- Combine elements: Combine elements like keywords, images, sounds to create a unique slogan .
- Use creative techniques: Apply techniques like metaphor, personification, contrast to create impressive slogans .
Step 5: Test the effectiveness of the slogan
Once you have a few slogan ideas you like, you need to test their effectiveness.
- Test with customers: Let customers see and evaluate your slogans .
- Measure Response: Observe how customers react when they hear or read your slogan .
- Revise and refine: Based on the test results, you can tweak and refine your slogan .
Some tips for creating an effective slogan:
- Short and memorable: Slogans should be short, easy to understand and memorable.
- Unique and different: The slogan needs to stand out from other slogans on the market.
- Brand Relevance: The slogan must accurately reflect the brand's identity and values.
- Creative and impressive: The slogan needs to arouse customers' curiosity and interest.
- Easy to remember and easy to repeat: The slogan should be easy to remember and easy to repeat for customers.
For example, if you are running a coffee shop, you can create slogans like "Coffee awakens all senses", "Every sip of coffee is a story", "Coffee connects people".
Creating an effective slogan requires creativity, patience, and a deep understanding of your brand and your customers. However, with the above guidelines, hopefully you will create a truly impressive slogan for your brand.
Elements of a Good Brand Slogan
A good brand slogan is not just a catchy phrase, but also a concise work of art that conveys the spirit and values of the brand. So, what elements does a perfect slogan need to have? Let's explore!
Short and Memorable
One of the most important elements of a good slogan is that it is short and memorable. A slogan that is too long will be difficult for listeners to remember and easy to forget.
- Use short words: Choose words that are short, easy to understand, and common.
- Create Rhythm: Use rhythm and rhyme to create harmony and memorability.
- Avoid difficult words: Avoid using words that are too specialized or difficult to understand.
For example, Nike's "Just do it" is a short, concise, and memorable slogan .
Unique and Different
For your slogan to really stand out, it needs to be unique and different from other slogans on the market.
- Make a Difference: Use unique words, images or ideas to make a difference.
- No duplication: Avoid using slogans that are too familiar or similar to other slogans .
- Reflect brand personality: The slogan needs to reflect the brand's unique personality.
For example, Apple's "Think different" is a unique slogan that encourages users to think differently.
Relating to Products or Services
A good slogan should be directly related to the product or service you are offering. This makes it easy for customers to associate your brand with you.
- Emphasize benefits: The slogan should emphasize the benefits that the product or service brings to the customer.
- Feature Description: A brief but impressive description of the product's key features.
- Create Curiosity: Arouse your customers' curiosity about your product or service.
For example, "Cool and refreshing" is a slogan directly related to a soft drink product.
Creativity and Inspiration
A creative slogan can evoke emotions and create curiosity in customers.
- Use Metaphors: Use metaphors to create interesting associations.
- Tell a story: Create a short and compelling story around your slogan .
- Use humor: Humor can help make a slogan more memorable and popular.
For example, "Live life to the fullest, fashion has no limits" is a creative and inspirational slogan .
Easy to Remember and Easy to Recall
A good slogan should be easy to remember and easy to repeat.
- Use Rhyme: Use rhyme to create harmony and memorability.
- Keyword Repetition: Repeat an important keyword to enhance memorization.
- Create a jingle: If possible, create a short jingle to go with your slogan .
For example, "Have a break, have a KitKat" is a very memorable and easy to repeat slogan .
Brand Fit
The slogan must be consistent with the brand's image and core values.
- Reflect brand personality: The slogan needs to reflect the brand's unique personality.
- Harmony with tone and manner: The slogan must be consistent with the tone and manner of the brand.
- Consistency with other elements: The slogan should be used consistently across all brand communications.
Customer Focus
A good slogan always puts the customer first.
- Understand customer needs: Slogans need to meet customer needs and desires.
- Create a connection: The slogan needs to create a connection between the brand and the customer.
- Evoke emotions: Slogans need to evoke positive emotions in customers.
Using Sound and Images
Combining sound and images with slogans can create a more powerful communication effect.
- Create jingle: Create a short melody to go with the slogan .
- Use illustrations: Use images to illustrate the slogan .
- Create a promotional video: Create a short promotional video to convey the slogan vividly.
For example, Nike's "Just do it" is often accompanied by images of athletes giving their best.
In short, a good brand slogan is the result of a harmonious combination of many factors. By applying the above principles, you can completely create a unique and effective slogan for your brand.
20+ Successful Brand Slogans You May Know
A successful brand slogan is a short, memorable phrase that can make a strong impression on customers. It plays an important role in building brand recognition, communicating core values, and creating an emotional connection with customers.
Below are 20+ famous brand slogans in the world, along with an analysis of their success:
Slogans about technology and electronics
- Just do it (Nike): This slogan conveys a message of determination and action, in line with the sports spirit of the Nike brand.
- Think different (Apple): This slogan encourages customers to think differently and creatively, reflecting the core values of the Apple brand.
- Impossible is nothing (Adidas): This slogan inspires and encourages people to overcome their limits, in line with the sporting spirit of the Adidas brand.
- The world's your oyster (Samsung): This slogan suggests limitless possibilities and freedom for customers, in line with the diversity and creativity of the Samsung brand.
- Innovation is our passion (Sony): This slogan emphasizes the Sony brand's passion for innovation and creativity.
Food and drink slogans
- Taste the feeling (Coca-Cola): This slogan evokes emotions and is associated with happy moments, which fits the Coca-Cola brand's beverage experience.
- I'm lovin' it (McDonald's): This slogan creates a sense of fun and satisfaction, which fits the dining experience at a McDonald's restaurant.
- Have a break, have a KitKat (KitKat): This slogan evokes moments of relaxation and rest, which is suitable for the KitKat candy product.
- Think globally, act locally (Starbucks): This slogan emphasizes global connection and contributing to local communities, which is consistent with Starbucks brand values.
- Eat Fresh (Subway): This slogan emphasizes the freshness and quality of ingredients used in Subway brand products.
Slogans about fashion and cosmetics
- Because you're worth it (L'Oréal): This slogan celebrates women's value and confidence, which is suitable for L'Oréal's cosmetic products.
- Forever young (Forever 21): This slogan evokes youth and dynamism, which is consistent with the fashion style of the Forever 21 brand.
- The future of fashion (Zara): This slogan emphasizes the pioneering and innovative spirit in the fashion field of the Zara brand.
- Beauty begins within (Sephora): This slogan emphasizes confidence and inner beauty, which is suitable for Sephora's cosmetic products.
- Dress sensibly (Marks & Spencer): This slogan emphasizes politeness and appropriateness in choosing clothes, in line with the fashion style of the Marks & Spencer brand.
Slogan about travel and hotel
- The world's leading hotel company (Marriott): This slogan affirms the Marriott brand's leading position in the hotel industry.
- Your journey starts here (Booking.com): This slogan suggests new adventures and experiences, which is consistent with the Booking.com brand's booking service.
- Go further (Emirates): This slogan emphasizes the luxury and high-class travel experience of Emirates airline.
- Inspire the world (Airbnb): This slogan emphasizes connection and cultural experiences through the Airbnb brand's home rental service.
- Travel the world (Expedia): This slogan encourages customers to explore the world through Expedia's airline and hotel booking service.
Slogan about finance and banking
- The world's leading financial services company (JPMorgan Chase): This slogan affirms the leading position of the JPMorgan Chase brand in the financial sector.
- Banking the way you want it (HSBC): This slogan emphasizes the flexibility and options in banking services of the HSBC brand.
- Your money, your way (Capital One): This slogan emphasizes customer autonomy and control over their finances, which is consistent with the banking services of the Capital One brand.
- Invest in your future (Vanguard): This slogan encourages customers to invest in their future, which is consistent with the investment services of the Vanguard brand.
- Simple, smart, banking (Ally Bank): This slogan emphasizes the simplicity and convenience of Ally Bank's banking services.
Learn from successful slogans
To create a successful brand slogan , you can learn from these famous slogans . Analyze their strengths and weaknesses, and apply those lessons to creating your own slogan .
Create your own unique slogan
By researching and learning from successful slogans , you can create a unique and effective slogan for your brand. Remember, a good slogan is more than just a pretty phrase, it is a powerful marketing tool.
Brand Slogan Service Price List
The price of brand consulting and slogan creation services can vary depending on many factors, including the size of the business, the complexity of the project, and the experience and reputation of the service provider.
Below is a reference price list for Brand Slogan service :
|
Service |
Average price |
|
Brand building strategy consulting |
5,000,000 - 10,000,000 VND |
|
Generate ideas and develop slogans |
3,000,000 - 5,000,000 VND |
|
Slogan Evaluation and Selection |
1,000,000 - 2,000,000 VND |
|
Develop a Slogan Usage Strategy |
2,000,000 - 3,000,000 VND |
|
Monitor and evaluate slogan effectiveness |
1,000,000 - 2,000,000 VND |
|
All-inclusive package (includes all the above services) |
10,000,000 - 15,000,000 VND |
Note:
- The above prices are for reference only and may vary depending on each specific case.
- Factors affecting price include:
- Size of business: Large businesses often require more complex and higher cost services.
- Project Complexity: Projects that require more research and creativity will cost more.
- Service provider experience and reputation: Experienced and reputable service providers usually charge higher prices.
- Location: Prices may vary depending on the location of the business and service provider.
To know the exact price of Brand Slogan service, you should contact the service providers directly and request a quote.
Alternatively, you can also create your own brand slogan using online tools or hire a freelancer who specializes in writing slogans. However, creating a slogan yourself can take a lot of time and effort, and does not guarantee the same quality as hiring a professional.
Brand Manager Specializes in Providing Brand Slogan Consulting Services
Brand Managers play an important role in creating and managing brand slogans . They are experts in brand building and development, with extensive knowledge and experience in the marketing field. Brand Managers can help businesses create a unique, creative slogan that is consistent with the brand's goals, values, and target audience.
Why do we need a specialized Brand Manager?
A specialized Brand Manager can bring many benefits to a business in creating and managing a brand slogan . Here are some of the main reasons:
- In-depth knowledge: Brand Managers have in-depth knowledge of branding, marketing and communications. They understand the elements needed to create an effective Slogan .
- Hands-on experience: Brand Managers often have hands-on experience creating and managing slogans for different brands. They can apply their lessons learned to help your business create a successful slogan .
- Wide network: Brand Managers often have a wide network of contacts in the marketing and communications industry. This can help them find inspiration and new ideas for the company's slogan .
- Strategic Consulting: Brand Managers can advise businesses on Slogan strategy . They can help businesses identify their goals, target audience, and how to best use their Slogans .
- Management and monitoring: Brand Managers can manage and monitor the creation and use of Slogans . They can ensure that Slogans are used properly and achieve their intended goals.
Brand Manager's Brand Slogan Consulting Service
Brand Manager can provide consulting services on Brand Slogan including:
- Brand Analysis: Brand Managers can analyze a company's brand to determine its goals, values, and target audience.
- Generate Slogan Ideas: Brand Manager can generate creative and unique Slogan ideas .
- Evaluate and select Slogan: Brand Manager can evaluate and select the Slogan that best suits the business brand.
- Developing Slogan usage strategies: Brand Managers can develop effective Slogan usage strategies in marketing and communication activities.
- Monitor and evaluate effectiveness: Brand Manager can monitor and evaluate the effectiveness of the Slogan in achieving the brand's goals.
A specialized Brand Manager can help your business create a unique, creative, and effective brand slogan. If you are looking for brand slogan consulting services, consider hiring a specialized Brand Manager.