What is a Salesperson? Role, Job and Skills Required

In any business, sales staff are an indispensable force. They are the ones who directly generate revenue and maintain sustainable relationships with customers. So what is a sales staff ? And what skills do they need to succeed in this job? Let's find out in the article below.

What is a sales person?

Salespeople are responsible for sales, prospecting and developing potential customers. Their job is not only to sell products or services but also to build and maintain long - term relationships with customers.

In business , employees need to have knowledge about products, markets and customer needs. They are not simply salespeople, but also consultants, problem solvers and brand builders for the business. Their work touches on many aspects, from marketing, customer management, to negotiating and signing contracts.

What is sales staff in English?

The term sales person in English is often called "Salesperson" or "Sales Executive." These are general terms for people in charge of sales, finding and developing customers for businesses.

The role of sales staff

The role of sales staff in every business is like the pioneer warriors, paving the way for the development of the company. They are the ones who directly communicate with customers, understand their needs and provide appropriate solutions. Important roles include:

• Finding and developing customers: Sales staff need to find potential customers and build long-term relationships with them. They need to understand customers' needs to recommend suitable products or services.
  
• Marketing and promoting products/services: Conduct marketing and communication campaigns to promote the company's products and services. They not only sell products but also represent the brand, raising awareness and image of the company.
  
• Customer care: The job of a sales person does not stop at selling. After the contract is signed, they need to take care of the customer, answer questions and support the customer throughout the process of using the product/service.

Salesperson Job Description

A sales person needs to perform many different tasks to ensure success in achieving sales targets.

Search and collect potential customers

Sales staff need to proactively seek out customers from various channels such as the internet, seminars, exhibitions, or industry events. This requires them to have lead generation skills and the ability to use support tools to collect customer information.

Customer care

Customer care is one of the indispensable important tasks. Good customer care will help retain customers for a long time, increase the chance of re-signing contracts and develop sustainable relationships.

Implement signed contract

When a customer agrees to purchase a product or service, the sales staff needs to coordinate with other departments such as technical and marketing departments to implement the contract, ensuring that the customer's requirements are fully met.

Some other jobs

Sales staff also have to perform other support tasks such as reporting work results, monitoring contract liquidation, coordinating with the accounting department in debt management and organizing promotional programs.

Sales staff work KPI

KPIs (Key Performance Indicators) help measure the performance of sales staff. Some important KPIs include :

• Number of new customers: This is an important indicator to evaluate the ability of employees to find and attract new customers.
• Target Revenue: This is a measure of the revenue an employee needs to achieve within a certain period of time.
• Customer retention rate: The rate at which customers return to use a product/service after their first purchase is also an important KPI.

Qualities and skills required of a sales person

To become an excellent salesperson , it takes not only passion and enthusiasm but also a solid skill set.

Passion for business

Passion will help sales staff overcome difficulties and pressure at work. They will always be ready to face challenges and learn to improve their skills.

Sensitive to customer psychology

Sales staff need to understand customer psychology to be able to provide appropriate sales solutions. Communication skills and persuasion skills are very important in building relationships with customers.

Communication and persuasion skills

Good communication skills help sales staff convey information clearly and coherently. Persuasion skills help them make customers believe in the company's products and services.

Pressure skills

Salespeople work under pressure to meet sales targets. Ability to work under pressure is essential for employees to be able to function effectively in challenging environments.

Market research skills and tool usage

Market research helps sales staff better understand customer needs and market trends. Skills in using tools such as CRM and customer management software are also important to optimize sales work.

Criteria for evaluating sales staff

Salespeople should not only be evaluated based on revenue, but also on factors such as attitude, communication skills, and problem-solving abilities. Common criteria include:

Work results

• Target Revenue
• New customer rate and customer retention rate

Attitude and ability

• Communication skills
• Initiative and learning spirit

Career opportunities and income for sales staff

Career opportunities for sales staff are now very open, with recruitment needs constantly increasing. Sales staff's income can be very attractive thanks to commissions from sales. This creates great motivation for employees to constantly strive.

The career path of a sales person can be divided into several clear stages:

• Sales Executive : This is the first step in the career where the employee will focus on basic tasks such as prospecting, product consulting, contract negotiation and maintaining customer relationships.
• Sales Specialist : After accumulating 1 to 3 years of experience, employees can be promoted to the position of specialist. Here, they will take on more complex tasks such as team management, building business strategies, market analysis and achieving revenue targets.
• Sales Manager : This is an important position in the organization, where the person in charge will lead and develop the sales team, manage business strategies and develop customer relationships.
• Business Director : The highest position in the promotion path, the business director will be responsible for all business operations of the enterprise and report directly to the board of directors.

In terms of income, the salary of a sales staff is quite attractive. According to surveys from reputable recruitment sites, the average salary of a sales staff ranges from 15 million VND/month, including fixed salary and commission. Fixed salary can range from 6 million to 35 million VND/month, depending on experience and working ability. In addition, sales staff also receive commission, usually from 8% to 20% of sales, providing a much higher income opportunity.

Brand Manager – Specializing in Providing Comprehensive Marketing Services for Brands

Brand Managers are primarily responsible for developing and maintaining the brand image , ensuring that marketing strategies are implemented effectively and in line with the company's business goals. They work closely with different departments within the business such as marketing, sales, and creative to develop a comprehensive marketing strategy.

To become an excellent Brand Manager , you need to equip yourself with extensive professional skills and practical knowledge of the market. Taking in-depth courses on brand management and marketing will help you better understand how to build and develop a strong brand.

If you want to improve your skills and prepare for a career in marketing, do not hesitate to join or register for suitable courses. These courses will provide you with solid knowledge and skills needed to become a professional Brand Manager , and open up many promising career opportunities in the future.