SEO is not just a tactic, but a long journey that requires dedication and a combination of powerful SEO tools . From keyword optimization , competitor analysis , to tracking search engine rankings , each SEO tool plays a special role in helping professionals and businesses improve their rankings on search results pages.
Here is a list of TOP 20+ recommended free SEO software and SEO tools for every SEOer – from beginners to seasoned professionals.
1. Google Search Console
Google Search Console is an indispensable free SEO software that allows you to monitor and optimize your website's presence on Google. It is a powerful SEO tool that provides information about how Google sees your website, helping you improve its performance.
Outstanding features:
- Performance Reporting : Track traffic, CTR (click-through rate), and keyword positions.
- Indexing Metrics : Determines which URLs are being indexed by Google.
- Improve page experience : Helps evaluate page load speed and accessibility .
2. Google Analytics
Google Analytics is an indispensable tool for tracking user behavior and traffic sources. By integrating with Google Search Console , it provides a more comprehensive view of your website's SEO .
Outstanding features:
- Traffic Analysis : See traffic origins (organic, referral, social media...).
- Conversion goals : Track key goals like sales, signups, or other events.
3. Ahrefs
Ahrefs is a popular SEO tool with a huge backlink database, featuring keyword research and competitor analysis features. It is one of the most powerful tools for link building .
Outstanding features:
- Site Explorer : Provides detailed information about your competitors' backlink profiles.
- Content Explorer : Find popular content in your industry.
- Rank Tracker : Track your keyword rankings over time.
4. SEMrush
SEMrush is not only a website SEO software but also provides a comprehensive solution for Digital Marketing . This is the best SEO software for those who want to optimize both SEO and PPC advertising .
Outstanding features:
- Domain Overview : Get an overview of any website's performance.
- Position Tracking : Track keyword rankings by geographic area.
- Keyword Magic Tool : Provides rich keyword list for research.
5. Moz Pro
Moz Pro is a long-standing SEO software with effective keyword research, rank tracking , and backlink analysis features. The platform offers comprehensive SEO solutions with a friendly interface.
Outstanding features:
- Keyword Explorer : Analyze search volume and keyword competition.
- Site Crawl : Detect technical issues that affect SEO.
- Link Explorer : Build an effective backlink strategy.
6. Ubersuggest
Developed by Neil Patel, Ubersuggest is a simple yet powerful SEO tool suitable for both beginners and experts. It helps you research keywords , analyze competitors, and improve rankings.
Outstanding features:
- Keyword Suggestions : Suggest potential keywords based on the main keyword.
- Content Ideas : Suggest content ideas that have the potential to go viral .
- Backlink Data : Analyze your competitors' backlink profiles.
7. Yoast SEO
If you use WordPress , Yoast SEO is the most popular SEO plugin . It helps you optimize your titles , meta descriptions , and many other on-page SEO elements.
Outstanding features:
- SEO Analysis : Evaluate and optimize content with detailed SEO suggestions.
- XML Sitemaps : Automatically generate XML sitemaps to help Google index them more easily.
- Readability Check : Check the readability of the content.
8. Screaming Frog SEO Spider
Screaming Frog SEO Spider is the ideal tool for crawling and analyzing entire websites. It is a powerful software that helps find technical issues such as broken links or duplicate content .
Outstanding features:
- Crawl Website : Scan the entire site to detect technical errors.
- Visualizations : Display website structure in easy-to-understand diagrams.
- Broken Link Checker : Detect broken links .
9. KWFinder
KWFinder stands out with its friendly and easy-to-use interface, helping you find keywords with low competition but still high search volume.
Outstanding features:
- SERP Overview : Analyze the top 10 search results for each keyword.
- Keyword Difficulty : Evaluate the difficulty of the keyword.
- Location-Based Results : Provides country-specific keyword data.
10. Surfer SEO
Surfer SEO is a powerful on-page optimization tool that helps you tweak your content based on SERP factors. It is the right software to improve your website rankings based on detailed analysis from top pages.
Outstanding features:
- Content Editor : Supports content optimization according to SEO standards.
- SERP Analyzer : Detailed analysis of top ranking pages.
- Content Planner : Plan content based on keywords and related topics.
11. Majestic
Majestic is known for its extensive backlink analysis and has a unique Trust Flow metric that evaluates the quality of links pointing to your website.
Outstanding features:
- Site Explorer : Check backlink profile of any website.
- Link Context : Analyze links according to context.
- Backlink History : Track the growth of your backlink profile over time.
12. SpyFu
SpyFu focuses on keyword research and competitor analysis, which is especially useful for SEO and PPC campaigns.
Outstanding features:
- Competitor Keyword Analysis : See what keywords your competitors are ranking for.
- SEO Reports : Generate detailed SEO reports to track performance.
- Backlink Data : Analyze your competitors' backlink profiles.
13. BuzzSumo
BuzzSumo is a content analysis tool that helps you find popular articles and topics in your industry, while also helping you track trends and find hot keywords .
Outstanding features:
- Content Discovery : Find trending content across multiple platforms.
- Influencer Research : Identify influencers in your industry.
- Brand Monitoring : Track mentions of your brand.
14. Rank Math SEO
Rank Math SEO is a popular SEO plugin for WordPress . It offers many powerful features for free, helping you optimize your website comprehensively.
Outstanding features:
- SEO Analytics : Track keyword rankings and report performance.
- Schema Markup : Supports automatic structured data markup.
- Google Search Console Integration : Integrate with Google Search Console for easy data management.
15. SERPROBOT
SERPROBOT is a simple yet effective tool for tracking website keyword rankings . It provides accurate data on the position of the website on search engines .
Outstanding features:
- Rank Checker : Quickly check the position of keywords on Google.
- Email Reports : Receive periodic ranking reports via email.
16. Google Trends
Google Trends helps you capture user search trends, track interest in keywords or topics in real time.
Outstanding features:
- Trend over time : See how popular a keyword is over time.
- Geographic Data : See search trends in different areas.
17. Google My Business
Google My Business (now Google Business Profile) is a powerful Local SEO management tool that helps small businesses improve their presence on Google Maps .
Outstanding features:
- Manage business information : Update information about your business.
- Review Response : Interact with customers directly from Google.
18. AnswerThePublic
AnswerThePublic is a great tool for finding questions and phrases related to keywords . This helps you create content that meets the needs of your users.
Outstanding features:
- Related Questions : Analyze keywords to come up with a list of questions that users are searching for.
19. KeywordTool.io
KeywordTool.io is a powerful keyword research tool that provides hundreds of related keywords from a variety of sources, including Google , YouTube , and Instagram .
Outstanding features:
- Keyword suggestions : Search for related keywords with high search volume.
20. GTmetrix
GTmetrix helps test page load speed and overall website performance, thereby helping improve SEO by optimizing user experience.
Outstanding features:
- Speed Analysis : Evaluate website loading speed and provide recommendations for improvement.
21. SEOquake
SEOquake is a browser extension that allows you to quickly analyze SEO right on Google search results pages.
Outstanding features:
- SEO Dashboard : Provides detailed information about on-page SEO right on the search results page.
Frequently Asked Questions
What is the best SEO tool for Onpage SEO?
Yoast SEO is the leading SEO plugin for On-page SEO . It provides tools to optimize titles, content, keywords, and other elements on each page.
What is the best SEO tool for Backlink analysis?
Ahrefs is the most powerful tool for backlink analysis, thanks to its large link database and detailed competitor analysis features.
What is the best SEO tool for keyword research?
KWFinder stands out as an easy-to-use keyword research tool, with detailed keyword data and keyword difficulty analysis.
What is the best SEO tool for Local SEO?
Google My Business is an indispensable tool for Local SEO , helping businesses manage their presence on Google Maps .
What is the best free SEO tool?
Google Search Console is the most powerful free SEO tool, providing insights into your website's performance and optimization.