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Brand Manager

Brand Identity Consulting Service

Brand Identity Consulting Service

Regular price 15.000.000₫
Regular price Sale price 15.000.000₫
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Brand Identity Consulting Service : Building a Classy Image for Businesses

Brand identity consulting plays an important role in building and developing a strong brand, helping businesses approach and attract customers in a professional manner. In the context of increasingly fierce competition, owning an impressive brand identity is not only the key to affirming the position of the business but also a way to create sustainable value in the market. This article will analyze in more depth about brand identity consulting services, and explain the importance of Marketing strategy , brand name , and core elements in the process of building a brand .

1. What is Brand Identity?

Brand identity is the combination of visual and intangible elements that customers can recognize about a business. It includes name, logo, colors, slogan, office publication design, and other distinctive elements. Through these elements, businesses can create strong and lasting impressions in the minds of consumers.

1.1 Why is brand identity important?

Brand identity not only helps businesses differentiate themselves from their competitors, but also plays an important role in building customer loyalty and trust. A professional brand identity helps build trust and demonstrate the professionalism of the business in the eyes of customers.

For example, when we think of the color red, we immediately think of the Coca-Cola brand, a successful brand identity that has helped them assert their position in the international market.

2. What is Brand Identity Consulting Service?

Brand identity consulting service is the process of supporting businesses, from small businesses to large companies , in building and developing a consistent and effective brand identity system. This service includes consulting on logo design , building an identity system , and creating a brand image that is consistent with the mission and vision of the business.

2.1 Building a brand identity for small businesses

For small businesses and startups , building a brand identity is the fastest and most effective way to make a mark in the market. A well-designed brand identity helps these businesses become professional and build trust from customers right from the start.

For example, Icolor vn is a technology startup that has successfully built a unique brand identity and created a strong brand image right from its inception.

Brand identity consulting service price list

Below is a reference table of brand identity consulting service prices , including service packages from basic to advanced. This price may vary depending on each service provider and the specific requirements of the business.

Service Package Content Reference price (VND)
Basic Package - Logo design consulting
- Choose main color
- Business card design
- Envelope, letterhead
From 15,000,000 - 30,000,000
Standard Package - Includes all contents of the basic package
- Design office identity (invoices, employee cards, uniforms)
From 30,000,000 - 60,000,000
Advanced Package - Includes standard package
- Design of communication publications (Brochures, Catalogues)
- Branding strategy consulting
From 60,000,000 - 120,000,000
Premium Package - Includes advanced package
- Build overall brand strategy
- Brand management
Over 120,000,000
Exclusive logo design package - Exclusive logo design
- Create slogan
- Provide logo usage guidelines (Brand guideline)
From 20,000,000 - 50,000,000
Identity system building package - Comprehensive identity design (including logo, color, font, office system, product, digital) From 80,000,000 - 200,000,000

Note:

  • Prices may vary depending on specific requirements and project complexity.
  • The above service packages are for reference only and can be customized according to the needs of each business.

Professional brand identity consulting will help businesses optimize their market recognition and create long-term brand value.

3. Components of Brand Identity

A complete brand identity includes many different elements, from basic elements such as logo , colors , typography , to media publications and office documents. Here are some core components of a professional brand identity :

3.1 Logo and Colors

Logo design is the most important element in building a brand image . A successful logo must be simple, memorable and reflect the core values ​​of the business.

Color also plays an important role, as each color evokes a different emotion in customers. Studies show that color can impact purchasing decisions and how customers feel about a brand.

3.2 Slogan and Brand Message

Slogans or taglines are short, memorable sentences that help customers immediately associate with the brand. A good slogan not only encapsulates the business's mission but also helps convey the message easily and quickly.

3.3 Office Publications and Product Packaging

Another essential element of your brand identity is stationery such as letterhead, invoices, business cards, and product packaging. These documents not only need to be designed in line with your brand identity , but also need to create a professional feel for your business.

4. Brand Identity Consulting Strategy

During the brand identity consulting process, experts will analyze the market, research competitors and evaluate the current brand elements of the business. From there, they will come up with the most appropriate brand identity development strategies.

4.1 Market and Competitor Analysis

One of the first steps in the brand identity consulting process is market research and competitor analysis . Understanding the market helps businesses build appropriate brand development strategies , thereby optimizing marketing and communication campaigns.

4.2 Consulting for Types of Businesses

Brand identity consulting services can be customized to suit every type of business, including small and medium-sized enterprises , startups , large corporations , and specific industries such as fashion , technology , food , and real estate .

For example, consulting on brand identity for a fashion company will be different than consulting on a business in the real estate sector. With fashion, brand identity focuses on expressing creativity and style, while real estate requires credibility and trustworthiness.

5. Increase Brand Awareness and Customer Development

One of the key benefits of brand identity consulting services is that it helps businesses increase brand recognition and develop customer loyalty . This not only helps businesses maintain stability but also promotes sustainable growth.

5.1 Building Customer Loyalty

Customer loyalty is the key to long-term business growth. An impressive brand identity will help customers easily remember the business and return to buy in the future.

5.2 Optimizing Customer Experience

A good branding strategy needs to focus on optimizing the customer experience . From the website interface, product packaging, to communication channels, everything needs to be synchronized and create a consistent, seamless experience.

Brand Manager specializes in providing brand identity consulting services.

Brand Managers who provide brand identity consulting services play an important role in shaping and developing a business’s brand. They are not only brand managers but also strategic consultants, helping businesses create a consistent and effective brand identity . Below are the services that a Brand Manager typically provides:

1. Brand Identity Strategy Consulting

  • Market research and competitor analysis to determine appropriate positioning for the brand in the market.
  • Build a long-term brand development strategy that is consistent with the business's vision and mission.
  • Consulting on building brand identity , including logo, color, typography, and brand message.

2. Brand Identity Design

  • Professional, exclusive and highly applicable logo design.
  • Determine brand colors that are appropriate for your industry and target audience.
  • Develop identity systems including stationery , product packaging, and communication materials.

3. Brand Building and Management

  • Manage and monitor the implementation of brand identity in all business activities, from products, services to advertising.
  • Advice on how to maintain and enhance brand awareness through marketing campaigns, PR and digital communications activities.
  • Support businesses in brand positioning and building customer loyalty.

4. Consulting on Positioning and Enhancing Customer Loyalty

  • Define a clear brand positioning , helping the brand stand out from competitors.
  • Build strategies to increase customer loyalty through customer care programs, after-sales service, and user experience.

5. Marketing Publication Design Consulting

  • Design media publications such as brochures, catalogs, banners, and other promotional materials to ensure brand consistency across all platforms.
  • Build creative advertising campaigns that are consistent with brand image , enhance recognition and attract customers.

6. Brand Evaluation and Improvement

  • Evaluate the effectiveness of branding campaigns based on customer feedback and business performance.
  • Propose improvements to enhance brand value and create better customer experiences.

7. Consulting Exclusively for Small Businesses and Startups

  • For small businesses and startups , Brand Manager will provide cost-effective solutions in building and developing brand identity.
  • Support in designing initial brand identity at a reasonable cost, while still ensuring creativity and uniqueness.

Brand Managers are not only responsible for brand management but also for creating effective strategies to help brands develop sustainably. As consultants, they help businesses build strong brand identities , thereby creating customer loyalty and affirming their position in the market.

6. Conclusion

Brand identity consulting services not only help businesses build a professional and consistent image , but also create a solid foundation for long-term development. A strong brand identity is the key for businesses to stand out in the eyes of customers, increase loyalty and affirm their position in the market.

Choose brand identity consulting services so that your business not only survives, but also truly shines and thrives.

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