Internal Marketing Services & Corporate Culture Building

Internal Marketing Services & Corporate Culture Building – The Ultimate Solution for Efficiency & Cost For Businesses

In the context of an increasingly competitive labor market and the constant change in consumer behavior, businesses not only need to focus on attracting external customers but also focus on internal "customers" - their employees. A strong, positive corporate culture is not only a solid foundation for sustainable development but also a key factor determining the success of any effective external marketing campaign . The cost of recruiting and training new employees is constantly increasing, while retaining talent and optimizing the productivity of existing teams is becoming a big challenge for every organization. This is the reason why Internal Marketing Services & Professional Corporate Culture Building have become an indispensable comprehensive marketing solution in the development strategy of any business.

Many businesses still underestimate the role of internal marketing or culture building as an "extra cost" instead of a strategic investment. However, at Brand Manager VN , we affirm that, when implemented systematically and in depth, this service not only helps optimize efficiency and costs but also creates a sustainable competitive advantage from the internal strength of the business. We do not only provide a service but also a comprehensive marketing solution , bringing efficiency and sustainable development to your business.

I. Outstanding Benefits of Using Internal Marketing Services & Building Professional Corporate Culture

Investing in Internal Marketing Services & Building Corporate Culture is investing in people, core values ​​and the spirit of the organization. This brings benefits that can be measured not only by employee satisfaction but also by business performance and employee retention . Here are 6 core benefits that a professional service can bring:

1. Improve Employee Engagement & Reduce Turnover Rate: In an era where the "war for talent" is fierce, retaining talent is a big challenge. An effective internal marketing strategy will help increase employee engagement and commitment to the organization. When employees feel cared for, listened to and have a voice, they will be more willing to stick around and contribute. Professional employee engagement solutions help reduce employee turnover rates , thereby significantly saving recruitment and training costs.
2. Optimizing Work Productivity & Business Efficiency: A positive working environment where everyone clearly understands the Mission, Vision, and Core Values ​​of the business will encourage initiative, creativity, and cooperation. When the productivity of all Employees is optimized, the business efficiency of the business will grow dramatically. Outsourced Internal Marketing & Corporate Culture Building Services help create a team of consensus, working towards a common goal, thereby bringing a clear return on investment of HR programs (ROI of HR Programs) .
3. Building & Positioning the Employer Brand: In the eyes of potential candidates, a company's reputation comes not only from its products/services but also from its internal culture. A strong Employer Brand helps businesses position themselves as an ideal workplace , attracting high-quality candidates who fit the company's culture. A well-built Employer Branding strategy to attract and retain talent will reduce recruitment time and costs, while improving the quality of input human resources.
4. Save Internal Resources & Ensure Expertise: Building an internal marketing department or a dedicated corporate culture team can be costly and require deep expertise. Using outsourced Internal Marketing & Corporate Culture Building Services is an optimal solution to help businesses access experienced Internal Marketing Experts , Corporate Culture Consultants , and HR Consultants . This helps businesses save on recruitment, training, and operational costs, while ensuring the work is done by top experts.
5. Enhance Internal Communication & Resolve Conflicts Effectively: Improving Internal Communication is the core element to build a united organization. Internal Communication Channel Design Service (Intranet, Newsletter...) will help circulate information effectively , enhance mutual understanding between departments, and build open communication channels from the Board of Directors / Middle Management to the Human Resources Department (HR Department) and all employees . This helps resolve internal conflicts quickly, avoid unnecessary misunderstandings and create a positive working environment .
6. Developing a Culture of Learning, Innovation & Capacity Building: A business with a culture of learning and development will always be at the forefront. Internal Events Services such as Workshops , Townhalls or training programs, using Learning Management Systems (LMS) , will help develop employee capacity and encourage innovation . The Brand Manager VN team helps build a culture of continuous learning , thereby improving individual and team performance , pushing the business forward.

II. Detailed Items In Internal Marketing Services & Corporate Culture Building At Brand Manager VN

Brand Manager VN provides an ecosystem of comprehensive internal marketing and corporate culture building services, designed to meet all business needs:

• Corporate Culture Consulting Services: Developing core corporate culture consulting solutions , including defining Core Values/Mission/Vision , Culture Handbook , and Code of Conduct.
• Internal Marketing Strategy Development Service: Develop a comprehensive internal communication plan , including designing an Employee Journey Map and shaping an Employee Value Proposition (EVP) .
• Employer Branding Services: Includes positioning the employer in the labor market, building an attractive Employer Branding document set , and communication campaigns to attract talent (Talent Acquisition) .
• Employee Engagement Programs Design Services: Implement various employee engagement programs such as Gamification activities, Recognition & Reward Programs , or internal communication programs that promote value . We also use tools such as Employee Net Promoter Score (eNPS) and Pulse Survey to Analyze employee satisfaction and suggest improvements .
• Internal Events Service: Conceptualize and organize events such as Teambuilding, Year-end party, Workshop and Townhall sessions to enhance working spirit and communication.
• Internal Communication Channel Design Service: Build and optimize effective internal communication channels such as Intranet Portal , Internal Email / Newsletter , Internal Social Media Platforms (eg Workplace by Meta, Slack, Microsoft Teams), Bulletin Boards, Posters, Internal Infographics , Digital Signage , Internal Mobile Apps (Employee Apps) .
• Employee Satisfaction Surveys: Deploy surveys using Survey Software (e.g. Qualtrics, SurveyMonkey Enterprise) to collect feedback, analyze employee satisfaction, and recommend improvements based on the data.
• Leadership & Human Resource Management Skills Training Services: Providing training courses on Competency Framework and Performance Management System for Leaders / Middle Managers and HR Department to develop employee capacity and improve individual and team performance .
• Code of Conduct/Corporate Ethics Development Service: Develop clear codes of conduct, help build codes of conduct and shape a transparent, professional culture.
• Culture Change Management Service: Support businesses in the Change Management process, especially when there is a major restructuring or transformation, ensuring the change process goes smoothly and receives consensus from all Employees .
• Organizational Development (OD) Consulting: Support businesses in building Succession Planning and comprehensive organizational development.

III. Process of Deploying Internal Marketing Services & Building Corporate Culture at Brand Manager VN

With over 10 years of experience implementing comprehensive marketing for many industries, Brand Manager VN has built a professional, streamlined and effective working process, ensuring that every campaign achieves its goals:

Current Business Model & Culture Analysis (Research Phase): We start with an in-depth study of your current business model, strategic goals, and especially your current corporate culture. This includes conducting employee surveys using Survey Software tools to measure Employee Engagement Score , Employee Satisfaction, and Employee Satisfaction Analysis and recommendations for improvement . We will meet with the Board of Directors / Middle Management and HR Department representatives to understand the challenges and desires. This is the foundation for accurate Employee Satisfaction Analysis and recommendations for improvement . We will also analyze NLP keywords such as: "Employee Engagement Improvement Solutions", "Core Corporate Culture Building Consulting Services" to understand the search needs of your potential customers.

Set Clear Goals & Metrics (Planning Phase): Based on the initial analysis, we work with you to identify specific, measurable goals (SMART Goals) for your internal marketing and culture building campaigns. These goals could be to reduce employee turnover , increase employee engagement score , improve training completion rate , or improve culture index score . We will set appropriate KPIs to track and evaluate effectiveness.

Building Internal Marketing Strategy & Plan & Corporate Culture: The VN Brand Manager team will build a detailed Internal Marketing strategy and Corporate Culture Building strategy , including:

• • Employee Value Proposition (EVP) : Unique value proposition to employees.
  • Internal communication plan : Choose appropriate communication channels such as Intranet Portal , Internal Email / Newsletter , Internal Social Media Platforms , Bulletin Board, Poster, Internal Infographic .
  • Employee Engagement Programs : Design activities like Recognition & Reward Programs , Gamification , and internal events.
  • Training program content : Develop training programs on skills, Competency Framework and Performance Management System to develop employee skills .
  • Culture Handbook : Compile a guide to values ​​and codes of conduct.
  • Employer Branding Strategy : Create and communicate an attractive employer image. We will ensure internal awareness synchronization and consistent communication of Corporate Values ​​& Vision .

Deploying Campaigns According to Specific Plans (Execution Phase): With the approved internal communication and culture plan , we will deploy activities professionally:

• • Set up and manage internal communication channels .
  • Develop and implement Employee Engagement Programs .
  • Organize internal events (Teambuilding, Year-end party) and specialized workshops .
  • Implement internal communication campaigns to disseminate corporate culture and promote core values .
  • Implement change communication activities when necessary, supporting businesses in the Change Management process.
  • Consulting and training Internal Brand Ambassadors. We can deploy services in Ho Chi Minh City , especially central districts such as Internal Marketing Services District 1 , or in Hanoi , and other major cities such as Da Nang depending on your scale and staff allocation.

Continuous Monitoring, Reporting & Optimization According to KPI (Monitoring & Optimization Phase): The effectiveness of Internal Marketing Services & Corporate Culture Building is continuously monitored by Brand Manager VN. We use survey tools (such as Survey Software ) and indicators such as Employee Engagement Score , Employee Turnover Rate , Absenteeism Rate , Internal Communication Reach/Engagement to evaluate the impact. We provide engagement survey reports and detailed analysis reports, including Culture Index Score , and make timely optimization recommendations to ensure the campaign is always on track and achieving its goals. This process helps businesses increase employee satisfaction and reduce employee retention sustainably.

Reference Price List for Internal Marketing Services & Corporate Culture Building at Brand Manager VN

In the context of an increasingly competitive labor market and the constant transformation of business models, building a strong, cohesive team and a distinctive corporate culture has become a key factor for sustainable development. At Brand Manager VN, we understand that Internal Marketing Services & Corporate Culture Building is not a ready-made packaged product, but a strategic solution "tailored" specifically for each organization.

Every business is different in size, industry, goals and internal challenges. Therefore, it is impossible to give a fixed price for this service, as the cost will depend on the complexity, scope of work, implementation time and specialized solutions you need. We always strive to optimize the budget to bring the highest efficiency, turning each of your investments into real value.

I. Factors Affecting the Cost of Internal Marketing Services & Building Corporate Culture:

To give you a better idea of ​​how Brand Manager VN builds quotes, here are the main factors that will affect costs:

Business Size & Structure:

• Number of employees: This is the most important factor, as it determines the complexity of implementing communications, surveys and engagement programs.
• Organizational structure: Businesses with many branches, offices, or remote workforce will require more complex solutions, thereby increasing costs.

Specific Service Objectives & Scope:

• Do you want to improve employee engagement , reduce employee turnover , build employer branding , optimize internal communication , or develop team capabilities ?
• The scope could be a survey and analysis project, a short-term internal communications campaign, or a comprehensive cultural transformation program spanning several months/years.

Specialized Service Type:

• Corporate Culture Consulting Service: Includes survey, analysis of current situation, determination of core values/mission/vision , development of corporate culture handbook (Culture Handbook) .
• Internal Marketing Strategy Building Service: Communication planning, building Employee Value Proposition (EVP) , designing Employee Journey Map .
• Employer Branding Services: Including positioning, content creation, and communication campaigns to attract talent (Talent Acquisition) .
• Employee Engagement Programs Design Service: Conceptualize and implement Gamification activities, Recognition & Reward Programs , organize internal events (Teambuilding, Year-end party, Workshop) .
• Internal Communication Channel Design Services: Building and optimizing Intranet Portal , Internal Email / Newsletter , Internal Social Media Platforms , Internal Mobile Apps (Employee Apps) .
• Employee Satisfaction Surveys: Conduct surveys using Survey Software , analyze data and make recommendations.
• Training & Capacity Development Services: Organizing training courses on skills, leadership, building Competency Framework .
• Culture Change Management Services: Support during transition, handling complex situations.
• Timeline & Urgency:
• Long-term contracts (retainers) often have more favorable prices than short-term projects or urgent issues.

Resources & Technology Used:

• Using professional survey tools ( Qualtrics ), advanced internal communication platforms ( Workplace by Meta, Slack, Microsoft Teams ), or integrated solutions like HRIS (Human Resources Information System) will affect costs.

II. Popular Fee Models & Reference Price Range:

At Brand Manager VN, we apply flexible pricing models to suit each business's specific needs. Below are reference price ranges based on our experience and the average investment level in the Vietnamese market:

Retainer Model (Fixed Monthly Management Fee):

• Suitable for businesses with continuous, long-term Internal Marketing & Corporate Culture Building needs, requiring strategic companionship and multi-item implementation.
• Reference range: From 30,000,000 VND to 150,000,000+ VND/month .
• This price will depend on the size of the business's workforce, the number of integrated services (consulting, communications implementation, engagement management, Employer Branding, etc.), the frequency of support, and the level of commitment to KPIs (for example, how much to improve Employee Engagement Score ). Higher-end packages often include comprehensive management, in-depth PR performance measurement , and support for solving complex problems.
• Project-Based Fee:
• Apply to campaigns with specific goals and timing, or individual categories.

a. Consulting Services & Building Corporate Culture Strategy/Documents:

• Survey & Analysis of current cultural status: From 30,000,000 VND to 100,000,000 VND (depending on staff size and depth of analysis).
• Building core values, mission, vision: From 40,000,000 VND to 120,000,000 VND .
• Compiling a Corporate Culture Handbook: From VND 20,000,000 to VND 80,000,000 (depending on complexity and design content).
• Culture Change Management Services: Costs can range from VND 80,000,000 to VND 500,000,000+ depending on the scale of change and duration of support.

b. Employer Branding Service:

• Lean package (define EVP, basic identity): From 45,000,000 VND to 100,000,000 VND .
• Comprehensive package (including EVP, design, multi-channel communication campaign): From 100,000,000 VND to 300,000,000+ VND .

c. Employee Engagement Program Design & Implementation Services:

• Concept design & program planning (not including event costs): From VND 20,000,000 to VND 80,000,000/program .
• Organizing internal events (Teambuilding, Year-end party, Workshop): Event costs vary widely, from 50,000,000 VND to billions of VND depending on scale, location, and accompanying items. The Agency's event management fee is usually a percentage of the total event budget or a fixed amount.

d. Internal Communication Services (Content & Channels):

• Building an internal communication plan: From 25,000,000 VND to 80,000,000 VND .
• Content writing (Internal articles, newsletters, announcements): From 1,500,000 VND to 5,000,000 VND/article (depending on length and depth).
• Design/Optimize Intranet Portal/Employee Apps: This cost can range from 50,000,000 VND to hundreds of millions of VND depending on features and level of customization.

e. Employee Satisfaction Surveys:

• Survey design, basic platform implementation, analysis & reporting: From 20,000,000 VND to 70,000,000 VND (depending on the number of employees and complexity of the report).
• Use professional survey tools (Qualtrics, etc.) and in-depth analysis: Costs may be higher, depending on tool licensing fees and analysis expertise.

Hybrid Model:

Typically a combination of a basic retainer fee for general maintenance and management, plus project fees for specific items such as organizing large events or building internal technology systems.

III. Brand Manager VN Commitment:

We understand that Internal Marketing Services & Corporate Culture Building is an important investment in your most valuable asset – people. Therefore, Brand Manager VN commits to:

• In-depth consulting: Our team of experts will take the time to listen and deeply analyze your current situation and business goals to come up with the most optimal solution, instead of applying general service packages.
• Cost transparency: All cost items will be clearly listed in the detailed quote, helping you understand where your investment goes and what value it brings.
• Measurable Performance: We focus on setting clear KPIs (e.g. Employee Engagement Score , Employee Turnover Rate , Productivity , Culture Index Score ) and providing regular performance reports so you can clearly see the ROI of HR Programs .
• Strategic companion: Brand Manager VN is not only a service provider but also a strategic partner, always accompanying you in every stage of the journey of building culture and developing the team.

To receive a detailed quote and a specialized Internal Marketing & Corporate Culture Building solution that best suits your business needs and budget, please contact Brand Manager VN for a free consultation. Our team of experts is always ready to listen and work with you to create a strong working environment, where each individual is a valuable asset and an ambassador for your brand.

Let Brand Manager VN become your trusted companion in building and promoting the internal strength of your business!

IV. Typical Successful Case Studies of Brand Manager VN

We are proud to have worked with many businesses to create happy, productive and talented work environments. While we cannot disclose specific client names due to confidentiality commitments, we can share some typical examples:

• Case Study 1: Improving employee morale at a large technology corporation: A technology corporation with more than 1,000 employees faced the challenge of improving employee morale and engagement. Brand Manager VN implemented Employee Engagement Programs including a series of Teambuilding events, Year-end parties and internal communication programs promoting the company's core values . We used the Employee Communication Platform to effectively circulate information . Results: Employee Engagement Score increased by 25% after 6 months, and the turnover rate decreased by 15% compared to the same period last year. This program was effectively implemented in the office at Internal Marketing Services near the center of Saigon .
• Case Study 2: Building an Employer Brand for a Fintech Startup: An emerging Fintech startup needed to attract high-quality talent (Talent Acquisition) while resources were limited. We built a comprehensive Employer Branding Strategy to attract and retain talent , starting with identifying their unique Employee Value Proposition (EVP) . We helped them create a professional Employer Branding Document , and deploy campaigns on internal social media, recruitment, and external communication channels. Result: The number of quality candidates increased by 40% within 3 months, helping the company quickly expand the team with personnel who fit the company culture . This is a successful example of Employer Branding Services for SMEs in Saigon .
• Case Study 3: Optimizing Internal Communication for Retail Chains: A large retail chain with many branches had difficulty in Improving Internal Communication and synchronizing internal awareness between management levels and employees. Brand Manager VN consulted and implemented Internal Communication Channel Design Services , built Intranet Portal and periodic Internal Newsletter . We also organized training workshops on communication skills and enhanced mutual understanding . Results: Information was conveyed internally more clearly and quickly, Internal Communication Reach/Engagement increased by 30%, significantly reduced internal conflicts and created a positive working environment .

These success stories demonstrate Brand Manager VN's ability to create a working environment where employees are not only executors but also "internal brand ambassadors", actively contributing to the overall development of the business. We are a reputable corporate culture building company in Ho Chi Minh City and are confident in bringing value to you.

V. Conclusion: Brand Manager VN – Strategic Partner for Sustainable Development from Internal Strength

In a market where human resources are the most valuable asset, investing in Internal Marketing Services & Corporate Culture Building is no longer an option but a vital factor to ensure sustainability and growth. A strong corporate culture not only helps you position your business as an ideal workplace and attract talent (Employer Branding) , but is also a powerful motivator to improve individual and team performance , reduce operating costs and build a cohesive, loyal team.

At Brand Manager VN, we are proud to be a leading Internal Marketing Agency / Cultural Consulting Company , providing professional, effective and cost-effective overall marketing solutions . With a professional and dedicated marketing team , we are not only a service provider but also a strategic partner, a companion on the journey of building and developing your team and culture. We are committed to providing marketing solutions that guarantee ROI and support you to achieve sustainable revenue growth from your organization's strong internal strength.

Don't let your company's internal potential go unnoticed! Let Brand Manager VN work with you to create an inspiring work environment where every employee is an important part of the success story.

Contact Brand Manager VN today to receive free Internal Marketing Strategy & Corporate Culture Building consultation and join us in taking your brand to the next level, starting with your amazing people!

With more than 10 years immersed in the vibrant world of marketing and communications, I - representing the team of experts at Brand Manager VN, have had the opportunity to accompany hundreds of businesses in various industries, from young startups eager to assert themselves to large corporations looking for solutions to optimize performance. That journey is not only about accumulating extensive professional knowledge but also a journey to train the ability to observe, analyze the market sensitively, deeply perceive customer behavior and especially build effective and sustainable marketing strategies .

We understand that each business is a unique entity with its own goals and challenges. Therefore, at Brand Manager VN, our working style is always based on the principles: companionship, efficiency, flexibility and practicality . We do not just sell services, we provide comprehensive marketing solutions , from in-depth business model analysis to implementing effective marketing campaigns and transparently measuring results. Our thinking always takes customer value as the center, aiming for long-term development and "measurable - verifiable" with specific numbers. We believe that a true Internal Marketing Service & Corporate Culture Building must bring clear ROI, not just vague reputations.

The Brand Manager VN team is not only a group of experts with more than 10 years of practical experience in many fields, but also dedicated people who always listen and understand your concerns. We have implemented hundreds of successful campaigns, helping customers optimize their business models , achieve specific business goals and develop sustainably in the long term.

We are proud to be positioned as a strategic partner, a trusted companion in your journey of brand building and business growth. With a spirit of dedication, depth and long-term commitment, Brand Manager VN is always ready to turn ideas into reality, challenges into opportunities and create resounding success stories with you.