Performance Marketing & Performance Optimization Services

Performance Marketing & Performance Optimization Services - The Ultimate Solution for Efficiency & Cost Optimization for Businesses

In today’s digital age, where every decision is shaped by data and performance is the primary metric, marketing is no longer an expense but a profitable investment. Increasing competition and rapidly changing consumer behavior require businesses to look for solutions that not only create a presence but also deliver real, measurable results. This is where Performance Marketing & Performance Optimization Services become the key, helping businesses optimize costs, attract quality leads and drive sustainable sales.

We understand that you do not just need empty promises but specific numbers and tangible profits. That is why Brand Manager VN focuses on Performance Marketing & Performance Optimization Services as a core solution, helping businesses not only "burn money" on advertising but also turn every penny spent into a profitable investment. From optimizing each index such as CPA (Cost Per Acquisition/Action) to ensuring the highest ROAS (Return On Ad Spend), we are committed to delivering measurable results and being a reliable partner on your growth journey.

Transform Business Performance With Professional Performance Marketing & Performance Optimization Services

In the context of the ever-changing digital market, the cost of traditional marketing is increasing while the effectiveness is difficult to measure, businesses are under pressure to optimize every penny of budget. The need for a marketing strategy focused on results is more urgent than ever. This is when the professional Performance Marketing & Performance Optimization Service becomes an essential solution, helping businesses not only increase brand awareness but also directly promote conversion, generate Leads (potential customers) and revenue.

At Brand Manager VN, we understand that you need a comprehensive marketing solution that is capable of analyzing data to improve marketing effectiveness, while providing a transparent performance reporting process from the agency. We are not just a service provider; we are a strategic partner, accompanying you in optimizing your business model and building a communication strategy based on actual results. From optimizing metrics to ensuring profits, we are committed to bringing real and sustainable value to your business.

I. 6 Outstanding Benefits When Businesses Use Professional Performance Marketing & Performance Optimization Services:

Choosing Performance Marketing & Performance Optimization Services is not just a job transfer but a strategic decision, bringing breakthrough benefits, helping businesses surpass competitors and achieve impressive business goals.

1. Cost Optimization and ROAS/ROI Enhancement: This is the core value of Performance Marketing. We focus on allocating budgets effectively based on real data from each advertising campaign. Every campaign is continuously optimized to minimize cost per acquisition (CPA) and lead (CPL), while improving return on ad spend (ROAS) and return on investment (ROI). Our goal is to deliver the highest cost efficiency , ensuring that every advertising dollar is used in the smartest way to grow revenue.
2. Reach the Right Target Audience & Increase Revenue: With Performance Marketing’s hyper-precise targeting capabilities, we help businesses reach the right audience who are interested and ready to take action. From using Custom Audiences to building Lookalike Audiences on platforms like Google Ads Account and Facebook Ads Manager/Meta Business Suite, we ensure your message reaches the right person at the right time. This not only helps increase Leads and Conversions but also directly contributes to revenue growth .
3. Improve Campaign Performance & Optimize Conversion Rate (CR): Every activity in Performance Marketing is aimed at improving conversion rate (CR). We constantly monitor and analyze metrics such as CTR (Click-Through Rate), CPC (Cost Per Click) and perform A/B Testing Tools for advertising templates, Landing Pages, and messages. This helps us continuously optimize performance, improve target conversion rates , and ensure that each interaction has the potential to convert into the desired action.
4. Save Internal Resources & Leverage Expertise: Building and maintaining a professional marketing team with sufficient expertise in Performance Marketing requires significant resources. When partnering with Brand Manager VN, you will have immediate access to a team of experienced performance optimization experts with in-depth knowledge of platforms, tools (such as Google Marketing Platform - GMP, DMP (Data Management Platform), CDP (Customer Data Platform)) and complex optimization techniques such as Automated Bidding and Cross-channel Optimization. This helps businesses save significantly on training costs and time, while ensuring that campaigns are implemented by highly skilled people.
5. Transparency in Performance Measurement, Reporting & Commitment: Performance Marketing is all about transparency. We are committed to providing clear and detailed weekly/monthly performance reports , using Business Intelligence (BI) Tools such as Google Looker Studio or Power BI. You will always have access to key metrics such as Attributed Conversions, Post-Click Conversions, View-through Conversions (VTC) and incremental lift metrics, making it easy to evaluate the effectiveness and benefits of the service. We can also apply SLAs (Service Level Agreements) for specific performance commitments.
6. Sustainable Growth & Scalability: Performance Marketing not only delivers immediate results but is also the foundation for sustainable growth . By continuously analyzing data, optimizing campaigns and discovering new opportunities, we help businesses identify strategies to scale-up their business safely and effectively. We also look at optimizing the customer experience to increase Customer Lifetime Value (LTV) , contributing to the overall profit margin of the business.

Reference Price List for Performance Marketing & Performance Optimization Services at Brand Manager VN

At Brand Manager VN, we understand that each business has its own marketing goals, scale and budget. Therefore, providing a specific, fixed Price List for Performance Marketing & Performance Optimization Services is not feasible and does not reflect the true value that we can bring. Performance Marketing Services are not a "packaged" product but a customized marketing solution to maximize efficiency and best suit your business characteristics.

The cost of Performance Marketing & Performance Optimization Services will depend on many important factors, which Brand Manager VN will carefully analyze during the initial consultation process. We always aim for transparency and efficiency, ensuring that each of your investments brings clear profits.

I. Factors Affecting the Cost of Performance Marketing Services & Performance Optimization:

To give you a better idea, here are the key factors we will consider when building your custom quote:

1. Specific Campaign Goals & KPIs:

   • Do you want to increase sales, generate leads, optimize ROAS (Return On Ad Spend), reduce CPA (Cost Per Acquisition/Action), or improve conversion rates (CR)? The more challenging the goal, the more expertise and continuous optimization efforts are required.
   • For example, a campaign focused on Lead Generation Service with specific CPL KPIs will be different than a campaign driving direct sales for E-commerce that requires high ROAS optimization.

2. Number & Type of Marketing Channels to Deploy:

   • Performance Marketing can include many channels such as: Google Ads performance advertising service (Search, Display, Shopping, YouTube), Facebook Ads optimization service (Facebook, Instagram), TikTok Ads, Performance SEO service (SEO by performance) , Affiliate Marketing, Email Marketing, Programmatic Advertising.
   • The more channels, the more complex it becomes to manage and optimize Cross-channel Optimization , requiring more resources and expertise.

3. Campaign & Market Complexity:

   • Target Audience: Level of targeting granularity (using Custom Audience , Lookalike Audience ), industry competition, and geography ( Performance Marketing Services Ho Chi Minh , Performance Marketing Services Hanoi , or nationwide).
   • Products/services: Product nature (high value, niche, highly competitive), number of products/services to advertise.
   • In-depth optimization level: Includes A/B Testing Tools implementation, conversion rate optimization (CRO Service) for Landing Page, Server-Side Tracking , Enhanced Conversions , Ad Fraud Detection .

4. Media Spend:

   • This is the cost you pay directly to the advertising platforms (Google, Facebook, TikTok...). The agency's management fee will usually be related to a percentage of this budget or a fixed amount based on the size of the budget.
   • We will advise on effective budget allocation to optimize ROI.

5. Reporting & Analysis Requirements:

   • Reporting frequency ( Weekly/Monthly Performance Reports ), level of detail of metrics ( CPA , CPL , ROAS , ROI , CR , CTR , CPC , Impression Share , Quality Score (Google Ads) , Ad Relevance Score (Facebook Ads) , Incremental Lift ), and tools used (Custom Reporting Dashboard , Business Intelligence (BI) Tools like Google Looker Studio).
   • Request data integration with your existing systems ( CRM Integration , Google Analytics 4 (GA4) , Google Tag Manager (GTM) ).

6. Cooperation Period & Contract Type:

   • Long-term contracts (retainers) will often have more favorable prices than short-term or initial trial projects.

II. Popular Fee Models (Reference):

Based on the above factors, Brand Manager VN applies a number of flexible charging models to suit the needs of each business. Note that the numbers below are for reference only and do not include the advertising budget that you will spend directly on the platforms (Google, Facebook, etc.).

1. Management Fee Based on Percentage of Media Spend:

   • This is the most common model, especially with large-scale campaigns. Brand Manager VN will charge a percentage of your total monthly advertising budget.
   • Reference range: From 10% to 25% of total monthly advertising budget.
   • For example, if your advertising budget is 100,000,000 VND/month, the management fee can range from 10,000,000 VND to 25,000,000 VND/month. This percentage can gradually decrease as your advertising budget increases.

2. Fixed Monthly Retainer:

   • This model is suitable for businesses with smaller advertising budgets or with clear, non-volatile scope of work requirements.
   • Reference range: From 15,000,000 VND to 100,000,000+ VND/month (excluding advertising budget). The specific fee will depend on the number of channels, the complexity of the campaign and the level of service commitment ( SLA ).
   • For example, the Advertising Performance Optimization Service package for small businesses in Saigon can start at a lower level with a certain channel range and budget.

3. Performance-Based Fee or Hybrid Model:

   • In some special cases or for campaigns with clear conversion goals, we may apply a portion of the fee based on actual results (e.g. a percentage of revenue generated from advertising, fee per successful Lead/Sale).
   • Often this model will incorporate an initial fixed management fee to ensure minimal agency operating costs.
   • This is our strong commitment to Ensuring Campaign Performance and Marketing based on real results .

4. Project-Based:

   • For specific requests such as Advertising Account Audit , Performance Marketing Consulting Service , Campaign Optimization Plan development, Conversion Optimization Landing Page design, the fee will be calculated according to the project package with a specific value, usually ranging from 10,000,000 VND to 50,000,000 VND or more depending on the scale of the project.

III. Brand Manager VN Commitment:

With over 10 years of experience in the field of marketing and performance optimization, Brand Manager VN is proud to have a team of experienced performance optimization experts , along with a transparent working process of costs and results . We are committed to providing:

• In-depth Performance Marketing strategy consulting , tailored to your industry and business goals.
• Maximize advertising ROI through continuous optimization of campaigns across all channels.
• Provide transparent performance reports with clear metrics, helping you grasp the situation and evaluate investment efficiency.
• Act as a strategic partner, providing marketing solutions that deliver ROI and help you achieve sustainable revenue growth .

To receive a quote for Performance Marketing & Performance Optimization Services that is specialized and most suitable for your business needs, please contact Brand Manager VN for a free consultation. We are ready to listen, analyze and build a performance optimization solution specifically for you.

II. Performance Marketing Service Deployment Process & Performance Optimization at Brand Manager VN:

To ensure every Performance Marketing campaign delivers optimal results, Brand Manager VN applies a rigorous, data-driven and constantly optimizing workflow:

1. Step 1: In-depth Analysis of Business Model & Target Market: We begin with a Client Onboarding process, listening and analyzing in detail your business model, products/services, target customers, as well as the competitive landscape and market trends. We conduct customer behavior research and competitor analysis to identify opportunities and challenges. For businesses in large cities, we will analyze more deeply local searches, such as "Performance Marketing Services Ho Chi Minh" or "Performance Marketing Services Hanoi", to position the strategy.
2. Step 2: Set Clear Quantitative Goals & KPIs: Every campaign starts with specific, measurable, achievable, relevant and time-bound goals (SMART Goals). We work with you to define important goals such as number of Leads, desired sales, target ROAS, or maximum CPA. Performance indicators such as CR, CTR, CPL, CPS will be set as measures of success, ensuring that every effort is directed towards specific and measurable - verifiable results.
3. Step 3: Build a Comprehensive Performance Marketing Strategy: Based on the analysis and goals, our Performance Marketing team will develop an optimization strategy specifically designed for each business. This strategy includes selecting the appropriate advertising channels (e.g. Google Ads Performance Advertising Service, Facebook Ads Optimization Service, Performance SEO Service), defining the target audience (including Custom Audience), communication messages, and recommending optimal budget allocation . We also focus on integrating CRM Software and Server-Side Tracking to improve the accuracy of conversion data (Enhanced Conversions).
4. Step 4: Campaign Deployment & Initial Optimization: Once the strategy is approved, we will proceed to deploy campaign management activities on the selected advertising platforms. From setting up advertising accounts, creating ad groups, writing Ad Copy, designing conversion-optimized Landing pages, to integrating Google Tag Manager (GTM) and other tracking systems to ensure accurate data collection. This phase also includes setting up initial automated bidding strategies and performing optimizations to ensure the campaign runs smoothly.
5. Step 5: Continuous Monitoring, Data Analysis & Optimization: This is the most important stage, demonstrating our commitment to cost and results transparency . We continuously monitor campaign performance through a custom Reporting Dashboard, analyzing data from Google Analytics 4 (GA4) and other tools. We regularly conduct ad account audits to detect potential issues and optimize. Weekly/monthly performance reports will be sent to you, detailing metrics such as Impression Share, Quality Score (Google Ads), Ad Relevance Score (Facebook Ads) and Insights from data. Based on those analyses, we will develop a campaign optimization plan and continuously adjust to ensure achieving quantitative goals and sustainable growth in the long term. We also focus on ad fraud detection to protect your budget.

III. Main Items in Performance Marketing & Performance Optimization Services of Brand Manager VN:

To provide a specialized and comprehensive marketing solution , Brand Manager VN provides a variety of Performance Marketing service categories, customized to the specific needs of each business:

• Performance Marketing Consulting & Performance Marketing Strategy: Long-term strategic direction based on results, aligned with your business goals and budget.
• Google Ads performance service: Deploy and optimize campaigns on Google Ads, focusing on reducing CPC and increasing CR .
• Facebook Ads optimization service: Manage and optimize Meta Ads campaigns, aiming to reduce CPA and increase ROAS .
• Performance SEO Services: Optimize your website to increase organic traffic and conversions, measuring effectiveness with sales and lead metrics.
• Conversion Rate Optimization Service (CRO Service): Analyze user behavior, perform A/B Testing for website/ads and recommend changes to improve CR.
• Affiliate Marketing Campaign Management and Optimization Services: Build and manage professional affiliate marketing programs through Affiliate Network Platforms to generate sales and Leads based on performance.
• CPA/CPL Lead Generation Services: Design and implement high quality lead generation campaigns at the most optimal cost.
• Programmatic Advertising Services (by performance): Deploy automated, optimized programmatic advertising based on specific performance metrics.
• In-depth marketing performance analysis and reporting services: Use tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM) and BI Tools systems to provide transparent performance reporting and in-depth Insights.
• Landing page optimization service & Conversion journey map: Design and optimize Landing pages and build journey maps to improve customer experience and CR.
• Ad Performance Audit & Competitor Analysis: Conduct a comprehensive review of your existing ad accounts and analyze your competitors' strategies to find optimization opportunities.

IV. Specific Examples & Real-Life Evidence (Case Study From Brand Manager VN):

Brand Manager VN is proud to have helped many businesses achieve remarkable progress in business performance through Performance Marketing & Performance Optimization Service strategies. We have implemented revenue growth solutions for customers in many regions.

• Case Study 1: Increase Revenue & Reduce CPA for E-commerce Company in Ho Chi Minh City An E-commerce company in Ho Chi Minh City was having difficulty optimizing advertising costs and increasing online sales. They came to our Performance Marketing Service in Ho Chi Minh City. We implemented a Cross-channel Optimization strategy on Google Ads and Facebook Ads, focusing on optimizing conversions and improving ROAS. We used A/B Testing Tools to continuously test ad templates and optimize Landing pages. The result: In 5 months, online sales increased by 150%, while reducing average CPA by 40% and significantly improving Profit Margin. This is a testament to our commitment to performance.
• Case Study 2: Generating Quality Leads for Real Estate Companies in Hanoi A large real estate company in Hanoi needed to increase the number of quality leads to sell apartment projects. They chose Brand Manager VN's Hanoi Performance Marketing Service . We built a strategy focusing on Lead Generation according to CPA/CPL through Google Search Ads and Meta Ads, targeting specific areas and audiences with real estate-related search behavior. We also performed regular Ad Account Audits and deployed CRM Integration to synchronize Lead data, ensuring quality. Results: In 3 months, the number of high-quality Leads increased by 85%, and the cost per Lead (CPL) decreased by 30% compared to previous self-deployed campaigns. We are proud to be a reputable Performance Marketing Company in Ho Chi Minh City and Hanoi.

V. Conclusion: It's Time to Invest in Professional Performance Marketing & Performance Optimization Services

In a challenging digital environment, Performance Marketing & Performance Optimization Services are no longer an option but a requirement for businesses to not only survive but also thrive. It brings transparency, efficiency and maximum control over your marketing budget. By focusing on quantitative targets, data analysis and continuous optimization, we help businesses turn advertising spend into profitable investments, drive sustainable growth and achieve specific business goals. We provide a comprehensive and specialized marketing solution .

Brand Manager VN is not just a service provider; we are a strategic partner, an extension of your team, always ready to accompany you in building and implementing the most effective marketing campaigns . With a team of practical, experienced and market-savvy experts, we are committed to providing breakthrough solutions, optimizing performance and orienting sustainable growth for your business. We always strive to ensure marketing effectiveness and deliver marketing based on real results .

Don't let valuable opportunities be missed in the digital age. Let Brand Manager VN help you build a solid future on the foundation of Performance Marketing & Performance Optimization .

Contact Brand Manager VN today for a free strategic consultation and discover how we can help your business break through and achieve outstanding success!

As an expert with more than 10 years of practical experience in the field of overall marketing implementation and especially in-depth Performance Marketing for many industries, I have witnessed the constant changes of the market and the importance of measuring the effectiveness of each campaign. More than anyone else, I understand that success does not only come from applying empty theories, but also from the ability to observe carefully, analyze the market deeply and feel the smallest changes in customer behavior to build effective, highly practical strategies. Big Data Analytics is one of the important factors that we develop.

At Brand Manager VN, we are not just a consulting firm, but a team of practical experts with over 10 years of experience in marketing, brand strategy consulting and business performance optimization. We have accompanied hundreds of businesses, successfully implementing thousands of large and small campaigns, from small and medium enterprises (SMBs) to E-commerce companies and educational institutions in many different fields.

Our working style is based on the core principles: Accompanying - Effective - Flexible - Practical . We always put ourselves in the position of customers to understand their challenges and goals. Brand Manager VN's thinking always takes customer value as the center, aiming for sustainable and transparent development, with the commitment that all results must be "measurable - verifiable". We are your strategic Performance Marketing partner .

We believe that every business has its own unique story and growth potential. With dedication, depth and long-term companionship, Brand Manager VN is confident to be a strategic partner, a trustworthy friend, ready to help you overcome all challenges and create sustainable values ​​in the journey of building a brand and growing your business in the digital age.