PR (Public Relations) & Communications Services

PR (Public Relations) & Communication Services – The Ultimate Solution for Efficiency & Cost For Businesses

In the context of the Vietnamese market witnessing a dramatic change in consumer behavior, along with the constant increase in traditional marketing costs, building and maintaining a positive, trustworthy brand image has never been more urgent. This is especially true when communication strategy and reputation management become the compass for the success and sustainable development of every business, from dynamic startups to large corporations. In a flat world where information spreads at breakneck speed, the ability to shape and control the story of your brand is an undeniable competitive advantage. This is when professional PR (Public Relations) & Communications Services play their ultimate role.

Many businesses are still wondering about the effectiveness and cost of investing in PR. Is this just a large expense for benefits that are difficult to quantify? At Brand Manager VN , we believe that, when implemented systematically and strategically, PR and communication services are not only a smart investment but also a comprehensive marketing solution that helps businesses optimize efficiency and costs, while building strong relationships with the public and stakeholders. We do not only provide services but also a comprehensive marketing solution , bringing performance and sustainable development to your business.

I. Outstanding Benefits of Using Professional PR (Public Relations) & Communication Services

Investing in PR (Public Relations) & Communications Services is more than just creating articles or events. It is a strategic investment in the reputation, trust and ability to build a sustainable brand of the business. Below are 6 core benefits that a professional branding and communications service can bring:

1. Cost Optimization & Investment Efficiency: Unlike advertising (Paid Media) which requires a large budget for each impression, PR focuses on creating Earned Media - naturally mentioned media (press, social networks), which has much higher credibility. A quality Press Release published by major media channels, a PR article or event that is widely spread on social networks or electronic newspapers such as VnExpress, Dan Tri, Zing News , will bring the same value as advertising ( Media Value/AVE (Advertising Value Equivalency) ) but at a significantly lower cost. This helps businesses achieve effective marketing campaigns with an optimal budget.
2. Reach the Right Customers & Enhance Brand Awareness: Outsourced PR (Public Relations) & Communications services help businesses reach the right target audience with the right messages, penetrating the minds of potential customers. Instead of just one-way advertising, PR creates stories and experiences that help raise awareness of products/services and enhance brand awareness . Media Relations activities and connections with reporters and editors help your brand appear on reputable media channels, creating a strong ripple effect.
3. Building & Strengthening Credibility and Reputation: In the digital age, reputation is an invaluable asset. A professional PR/Communications Agency will help you build a reputable brand image and maintain a positive image through strategic communication activities. Quality PR articles, corporate social responsibility (CSR) programs, or participation in industry events will contribute to building a solid reputation in the hearts of the public and partners. We provide services to build a reputable brand image through sustainable strategies.
4. Effective Crisis Management & Handling: Crisis is something no one wants but can happen at any time. A company specializing in crisis management will prepare a detailed Crisis Communication Plan , helping businesses respond quickly, promptly and effectively when an incident occurs. The ability to handle rumors and restore reputation professionally can help businesses avoid major financial and image losses. We help you control information and direct public opinion in the most beneficial way.
5. Save Internal Resources & Ensure Expertise: Instead of having to build a professional marketing team and an internal PR department that is costly in terms of recruitment, training and operation costs, using outsourced PR (Public Relations) & Communications Services is the optimal solution. You will work with Communications Experts , PR Directors , and Crisis Management Specialists who have practical experience, extensive relationships with the press and market knowledge. This helps businesses focus on core business activities, while being assured of work quality and efficiency.
6. Boosting Revenue Growth & Sustainable Relationships: Although PR does not directly generate sales like advertising, it plays an extremely important role in building trust and reputation, thereby promoting customers' purchasing decisions. A strong brand image, trusted by the public, will easily attract potential customers and create sustainable revenue. In addition, PR helps businesses build relationships with stakeholders such as investors, governments, and communities, bringing long-term competitive advantages. We support businesses in strategic external communication .

II. Detailed Items In PR (Public Relations) & Communications Services At Brand Manager VN

At Brand Manager VN, we provide a comprehensive ecosystem of PR and communications services, designed to meet every business need:

• PR & Communications Consulting Services: Building PR Strategy , Overall Strategic Communications Plan , including Brand Positioning , Key Message Building , and Stakeholder Mapping .
• Media Relations Services: Including connecting with the press , Media Pitching , publishing press releases , organizing press conferences, and creating professional Media Kits for TV channels, radio stations, reputable online newspapers such as VnExpress, Dan Tri , and local news channels.
• Media Crisis Management Service: Prepare crisis communication scripts , manage media crises and handle sensitive situations, helping to restore reputation and handle rumors quickly.
• Internal PR Services: Building Internal Communication , creating a positive working environment, connecting employees and Online Reputation Management (ORM) from within. We help businesses have comprehensive internal and external communication solutions .
• Event PR services: Organizing and communicating for events such as press conferences, seminars, new product launches (Product Launch PR), CSR programs, ensuring the event is widely spread and creates buzz.
• Content PR Services (Writing press releases, PR articles...): Creating attractive PR content , Editing SEO-standard PR articles , Emotional Brand Storytelling , suitable for each media channel and target audience.
• Social Media PR Services: Image management, public interaction on Social Media platforms (Facebook, Instagram, YouTube, TikTok, LinkedIn...) , Sentiment Analysis and building loyal communities.
• Online Reputation Management (ORM): Monitor online media , handle negative comments, and build a positive digital image. We use specialized Social Listening Tools to capture public opinion.
• Investor Relations (IR PR): Building and maintaining positive relationships with Investors and the financial community through transparent and effective information dissemination .

Reference Price List for PR (Public Relations) & Communications Services at Brand Manager VN

In today’s highly competitive and fast-spreading market, PR (Public Relations) & Communications Services play a strategic role in building, maintaining and protecting brand reputation. At Brand Manager VN, we understand that each business has its own goals, scale and communication challenges. Therefore, providing a fixed price list for PR and communications services is not feasible and does not truly reflect the value we are committed to bringing.

The cost of PR and communication services is built by Brand Manager VN based on a careful analysis of each customer's specific factors, to ensure that the solution provided is not only effective but also cost-optimized.

I. Factors Affecting PR (Public Relations) & Communication Service Costs:

To help you better understand how Brand Manager VN builds quotes, here are the main factors that affect service costs:

Campaign Objective & Scope:

• Do you want to build a new brand , increase awareness, manage a media crisis , launch a new product ( Product Launch PR ), or maintain a consistently positive image?
• The complexity and scale of the campaign will directly impact the resources required (personnel, time, communication channels).

Specific Service Type:

• Comprehensive Strategic PR & Communications Consulting Services , Media Relations Services, Media Crisis Management Services , Internal PR Services , Event PR Services , Content PR Services (writing press releases, PR articles), Social Media PR Services , Online Reputation Management Services (ORM) , etc. Each type of service has a different level of expertise and effort.

Number & Reputation of Media Channels:

• The cost will vary significantly depending on the number and influence of the channels you want to appear on (for example: traditional newspapers, major online newspapers such as VnExpress, Dan Tri, Zing News, or specialized news sites, social networks, TV channels, radio stations). Booking on channels with large readership, high reputation and prominent display positions will cost more.

Level of Content & Work Depth:

• The cost of writing a PR article, press release, media kit, or crisis communications script will depend on the length, complexity, level of in-depth research, and the quality of the accompanying images/videos. In-depth articles, reports, or special interviews will cost more.

Timeline & Urgency:

• Long-term contracts (retainers) often have more favorable rates than short-term projects or urgent crisis handling requests (which often have additional fees).

Agency Experience & Reputation:

• A PR/Communications Agency with many years of experience, a team of good experts and many successful case studies will usually have a higher price. However, this often comes with better service quality, flexible situation handling ability and extensive relationships with the media.

II. Popular Fee Models (Reference):

Based on the above factors, Brand Manager VN applies flexible pricing models to suit each specific business need. Below are the reference price ranges, excluding direct booking costs with media channels (if any), which you will pay separately according to the quote of each newspaper/channel:

Retainer Model (Fixed Monthly Management Fee):

Suitable for businesses with continuous communication needs, building and maintaining long-term brand image, or having a diverse workload.

Reference range: From 25,000,000 VND to 150,000,000+ VND/month .

The specific price will depend on the number of integrated services (consulting, press relations, crisis management, PR content...), the scale of the campaign, the number of experts involved and the level of commitment to KPIs. Higher-end packages will include more comprehensive management, in-depth PR performance measurement and handling of complex situations.

Project-Based Fee:

Applicable to campaigns with specific goals and timing such as product launches, events, or single crisis management.

a. PR article/Press release writing service:

Basic news article/press release (400-800 words): From 1,000,000 VND to 3,000,000 VND/article .

In-depth article/analysis/interview (over 800 words, with research/interview): From 3,000,000 VND to 15,000,000 VND/article or higher depending on complexity and interviewer (eg: CEO, industry expert).

Note: This is only the writing fee. The cost of posting articles to electronic or printed newspapers will be determined by each editorial office and quoted separately.

b. Press/KOL/Influencer Booking Service:

This is the direct cost you pay to media channels or influencers. The price is extremely diverse, from a few million to hundreds of millions of VND depending on the reputation, coverage, and display position on the channel (for example, a post on the homepage of a major online newspaper can cost from 10,000,000 VND to 50,000,000 VND or more; the cost for a top KOL can be up to hundreds of millions of VND).

Brand Manager VN will advise and manage this booking process, optimizing costs and efficiency for you. The management fee is usually a percentage of the booking budget or a fixed amount.

c. PR Event Organization Services (Press Conference, Product Launch):

Reference range: From 50,000,000 VND to 500,000,000+ VND depending on scale, location, number of guests, entertainment categories, design requirements and accompanying communication activities.

Crisis Communication Management Model:

This is an emergency service, often at a higher cost due to its urgency, requiring a team of experts to respond quickly and apply many specialized solutions (such as 24/7 Media Monitoring , Sentiment Analysis , Rumor Handling , Reputation Restoration ).

Reference range: From 70,000,000 VND to 300,000,000 VND for a medium to complex crisis management package, depending on severity, processing time, and result commitment ( covering page 1 of Google with positive results , etc.).

For major crises, costs can run into billions of VND if a large amount of resources and large-scale communication campaigns are needed.

Hybrid Model:

A common combination is a base retainer fee and a performance-based fee or project fee for special add-ons. This model incentivizes the agency to achieve specific results.

III. Brand Manager VN Commitment:

At Brand Manager VN, we understand that your investment in PR (Public Relations) & Communications Services must bring clear results. We commit to:

• In-depth Consulting: Providing PR & Communications Consulting Services to build the optimal solution that best suits your budget and goals.
• Cost transparency: All cost items are clearly listed in the detailed quote, including Brand Manager VN's service fee and third-party fees (if any).
• Measurable Performance: We focus on setting clear KPIs and providing transparent performance reporting so you can accurately assess your investment performance.
• Strategic companion: Brand Manager VN is not only a service provider but also a strategic partner, always accompanying you in every stage of development.

To receive a detailed quote and a specialized PR & Communication solution that best suits your business needs, please contact Brand Manager VN for a free consultation. Our team of experts will listen, analyze and build an optimal communication plan, helping your brand develop firmly and sustainably.

Let Brand Manager VN become your trusted companion on the journey of building and protecting your brand reputation!

III. PR (Public Relations) & Communications Service Deployment Process at Brand Manager VN

With more than 10 years of experience implementing comprehensive marketing for many industries, Brand Manager VN has built a professional, streamlined and effective working process, ensuring that every campaign achieves its goals:

Business Model & Market Analysis (Research Phase): We begin with an in-depth study of your business model, industry, competitors, and target market. This process includes Sentiment Analysis , customer behavior surveys , and an assessment of your current communications activities. We will create a detailed Audience Segmentation to understand the General Public and other Stakeholder Entities . We will also analyze NLP keywords such as: "Communication crisis management company", "Prestigious brand image building service", "Public relations strategy consulting agency" to understand the search needs of your potential customers.

Set Clear Measurable Goals (Planning Phase): Based on the initial analysis, we work with you to identify specific, measurable PR and communications goals (SMART Goals). These goals could be increasing brand awareness , improving Sentiment Score , increasing Share of Voice (SOV) , or number of Mentions in the media. We will set up Key Performance Indicators (KPIs) for PR to track and evaluate effectiveness.

Building a Suitable Communication Strategy & Plan: The Brand Manager VN team will build a detailed PR and communication strategy , including:

Key Message : The main message that the business wants to convey.

Stakeholder Mapping : Identify and categorize the stakeholders to be approached.

Suitable media channels: Choose between Traditional Press , TV Channels , Online Newspapers , Social Networks , Blogs, Official Websites and Events (press conferences, seminars, exhibitions) .

Content Planning: Includes production of communications materials , Press Releases , PR Articles , and other publications.

Crisis Communication Scenario : Prepare for the worst. We focus on Integrated Communication to ensure consistency and effectiveness across all channels.

Deploying Campaign According to Specific Plan (Execution Phase): With the approved detailed communication plan , we will deploy PR and communication activities professionally:

Media Pitching : Approach and establish relationships with press agencies and reporters to report on the business.

Press Conference : Ensure the event is successful and attracts media attention.

Publishing a press release : Make sure the message is communicated clearly and accurately.

Manage content on Owned Media channels : Use Content Management System (CMS) to optimize content on your business's website and blog.

Spokesperson Training : Thoroughly prepares business leaders for public and media appearances.

Influencer/KOL/KOC Relationship Management : Connect with relevant influencers to spread the brand message. We will conduct activities in Ho Chi Minh City , Hanoi , and other major cities such as Da Nang depending on the campaign goals.

Continuous Monitoring, Reporting & Optimization According to KPI (Monitoring & Optimization Phase): The effectiveness of PR (Public Relations) & Communication Services does not stop at reporting. Brand Manager VN uses PR Measurement Tools and Social Listening Tools to continuously monitor communications , track Reach , Impressions , Mentions , Sentiment Score and Engagement Rate . We provide detailed media analysis reports , including Public Opinion Monitoring Report and PR Campaign Effectiveness Evaluation Report , analyze Website Traffic from PR , and make timely optimization recommendations to ensure the campaign is always on track and achieves optimal ROI of PR (Return on Investment in PR) . This process ensures that the Media Crisis Management Service in Saigon or any province is strictly controlled.

IV. Typical Successful Case Studies of Brand Manager VN

We are proud to have worked with hundreds of businesses, from tech startups to large FMCG brands, to build and protect their reputations and deliver results that exceed expectations. While we cannot disclose specific client names due to confidentiality commitments, we can share some notable examples:

• Case Study 1: Building an Emerging Brand in the Healthcare Industry: An emerging healthcare technology solutions company needed to build trust and credibility in a very demanding market. We deployed Media Relations , organized specialized press conferences with the participation of leading experts, and published in-depth PR articles in major newspapers. Result: within 6 months, the brand had more than 100 Mentions on reputable media channels, with a Sentiment Score of 95% positive, helping the company quickly increase trust and attract millions of dollars in investment capital.
• Case Study 2: Reputation Recovery for a Long-standing Retail Brand: A major retail brand faced a serious media crisis due to negative information spreading on social media. We immediately activated the Crisis Communications Plan , working closely with the business leadership to control the information. We conducted Sentiment Analysis to manage reputation and provided official, transparent responses via Press Releases and social media. At the same time, we implemented internal PR activities to strengthen employee morale. After 3 months, the brand's reputation was significantly restored , the Sentiment Score returned to a positive level and the number of returning customers increased steadily.
• Case Study 3: Promoting New Products for Functional Food Brands: When a functional food brand launched a new product, we built an integrated PR strategy for the new product/service (Product Launch PR) , including connecting with Influencers/KOLs/KOCs on social networks and introducing the product on reputable health news sites. We helped build a communication message focusing on the benefits and science of the product. The campaign generated thousands of Engagement Rates and hundreds of thousands of Reaches , contributing greatly to the product being quickly accepted by consumers. This demonstrates the effectiveness of our Binh Thanh PR Service in influencing consumers in the local area.

These success stories demonstrate Brand Manager VN's ability to turn communication challenges into growth opportunities, while delivering core values ​​and real business benefits to clients.

V. Conclusion: Brand Manager VN – Strategic Partner for Sustainable Development

In an increasingly competitive and volatile market, PR (Public Relations) & Communications Services are no longer a luxury option but have become an indispensable part of the overall marketing of every business. It not only helps you enhance your business image and firmly position your brand in the public mind, but also acts as a solid shield to protect you from potential risks.

At Brand Manager VN, we are proud to be a leading PR Agency / Media Company , providing professional, effective and cost-effective total marketing solutions . With a professional and dedicated marketing team, we are not only a service provider but also a strategic partner, a companion on the journey of building and developing your brand. We are committed to providing marketing solutions that guarantee ROI and support you to achieve sustainable revenue growth .

Don't let your business be left behind! Let Brand Manager VN help you create inspiring brand stories, build strong trust and achieve outstanding success.

Contact Brand Manager VN today for a free communication strategy consultation and join us in taking your brand to the next level! We are a reputable PR company in Ho Chi Minh City and ready to serve you.

With more than 10 years immersed in the vibrant world of marketing and communications, I - representing the team of experts at Brand Manager VN, have had the opportunity to accompany hundreds of businesses in various industries, from young startups eager to assert themselves to large corporations looking for solutions to optimize performance. That journey is not only about accumulating extensive professional knowledge but also a journey to train the ability to observe, analyze the market sensitively, deeply perceive customer behavior and especially build effective and sustainable marketing strategies .

We understand that each business is a unique entity with its own goals and challenges. Therefore, at Brand Manager VN, our working style is always based on the principles: companionship, efficiency, flexibility and practicality . We do not just sell services, we provide comprehensive marketing solutions , from in-depth business model analysis to implementing effective marketing campaigns and transparently measuring results. Our thinking always takes customer value as the center, aiming for long-term development and "measurable - verifiable" with specific numbers. We believe that a real PR (Public Relations) & Communications service must bring clear ROI, not just vague reputations.

The Brand Manager VN team is not only a group of experts with more than 10 years of practical experience in many fields, but also dedicated people who always listen and understand your concerns. We have implemented hundreds of successful campaigns, helping customers optimize their business models , achieve specific business goals and develop sustainably in the long term.

We are proud to be positioned as a strategic partner, a trusted companion in your journey of brand building and business growth. With a spirit of dedication, depth and long-term commitment, Brand Manager VN is always ready to turn ideas into reality, challenges into opportunities and create resounding success stories with you.